The package says: Vete vehnä läckert frasiga Herkullisen rapeita
Google Translate: wheat vehnä incisive crispy Herkullisen rapeita
Bing translator it to: vete a delicious crunchy wheat läckert frasiga
Fail. Then I found the website, which shows the packaging in English.
Ah... Golden Wheat. Sounds good! I'm thinking cream cheese would make these a good plain bagel substitute especially with lox, or with something with more flavor like tuna salad or bruschetta. (I'm still thinking about that bruschetta on the breakfast buffet in Florence with a touch of green olives and sea salt... mmm!) I like all their Krisproll serving suggestions on the website under Krispylicious.